Tag Archive for: Meta

Time Management – Website Vs Social Media

So many people. So many products to sell, so many services to offer.

I’ve written about Brand Awareness previously, please check it out.

The purpose of this post IS about Branding, but more to point, your Brand – YOU.

Facebook is a Brand. Twitter is a Brand. Instagram is a Brand. Understand?

By directing people to your Facebook, Twitter and Instagram accounts, what you’re actually doing, is sending their attention away from YOU.

Build You. Promote You. BRAND YOU.

It’ important that you build your own Brand. Spending time / WASTING time on social media, is not building your Brand.

Where do you start? By building your website.

EDIT – March 3, 2019.

Wow, time goes so fast, doesn’t it? I started writing this post on January 2nd.

Sorry for the delay in finishing this post, I’ve been just a little busy, but I’ve got enough time at the moment to finish this post!

OK, I’ve written about Brand Awareness Part 1, Part 2 and Part 3.

Depending on your commitment, experience and whether you are serious enough, or not, will determine if you even have a ‘Brand’.

My commitment  for the past dozen or so years to the WordPress Platform, for example, has allowed me to take on as much (or little) work as I like, because I’ve built up a reputation with a lot of theme developers, and I’ve made a name for myself on many online (theme) forums, assisting people with their WordPress installations, whether it be paid or free assistance. I did the work to build up my name, therefore, Crain is a Brand – for WordPress Development, Customization and Security.

So, what does this have to do with Social Media?

Several years ago, I was working with another guy on a project. His emphasis was placed on promoting via Facebook. Engagement through the Facebook page was terrible. He resorted to buying followers which is a total waste of time, money, AND effort. And it’s not a good look – people can see through it.

Think about this for a moment;

You spend money buying, let’s say, 25,000 followers. These followers usually aren’t ‘real people’ interested in what you have to say or offer. ‘They’ don’t plan on engaging with you – at all. Chances are, some con-artist has paid groups of extremely poor people from third world countries a few cents to set up fake Facebook accounts, and set up a business selling followers at highly inflated prices – and making a killing, financially.

So; You have all these 25,000 ‘followers’ that aren’t real, following you. You put up a post, that gets seen by a complete stranger that likes your post – but doesn’t follow you, and most likely will never visit your page again.

Let me get this straight. I’m not here to bash Facebook, I’m merely using it as an example. If you like posting about your personal life and keeping up with family and friends, Facebook is not that bad. Buying followers also happens on other social media, such as Twitter and Instagram, and other, less known social media apps / websites.

Now, This is interesting. There are some very big businesses, like Envato, a digital assets business (that for one part, provides a platform for WordPress Theme Developers to sell their themes online), well they have a Facebook page which currently has about 215,000 followers. On February 26th, they put up a post that gave them 16 likes, 2 comments and 5 shares.

Then we have the globally known airline, Qantas, that has more than 1.4 million followers, yet only pulls in a few likes per post – well, compared to the number of followers, the number of likes are really insignificant.

It has been suggested that social media engagement with your posts should be no less 5% of your followers. What happened here? I don’t know. But what it DOES show, is that you DON’T need social media to be successful, and they didn’t use social media to boost their brand. Remember that.

My Opinion; There is nothing more ugly than a social media account with hundreds / thousands of followers, that has little to no content / or lots of content – but no likes / comments on posts.

Just think about the time it takes to build up the followers via lots of money from your pocket, then the time you are wasting through posting, with extremely little or no engagement whatsoever.

You really are wasting your time and money. The ONLY people that will disagree with me on this, are the con-artists that are making money off it, and the ‘believers’ that are holding on for some kind of miracle to happen.

Yoast uploaded a post June 7, 2018, titled “Is Facebook getting less important?“. Have a read, you may find it interesting.

I have commented on this website, that having a social media presence is important – you need to be found. It’s also important to have that ‘Brand Name’ across all platforms, but in saying that, it doesn’t ‘have’ to be your actual business name, but you need to associate it ‘as part of your brand’ ON social media, if your actual business name has been taken. For example, I’ve chosen RobertCrainWP as my social media name.

Whatever you do – DON’T register different usernames. Keep them all the same – it makes it so much easier for people to find you, and it doesn’t look ‘messy’.

Remember – social media is not your business. It is a way for people to connect to you. The best way for people to connect with you is via ONE place – your website. Spend your time, and resources, on building a great website that showcases your business, displaying your products and services in a way that social media cannot.

This website is really quite basic. There’s no bells and whistles. It puts my message across, and that’s my only aim. Best thing is, it works! You’ve been to Amazon right? It’s not the best looking website – and in my opinion, it’s almost ugly. BUT, it works – REALLY WELL. That’s all you need, but you can spice it up a little. Images work wonders.

And be careful of dodgy developers that build you a website, using plagiarized content. I won’t name any, but there’s plenty out there. Any developer that copies content from other websites, then expects payment for work completed, is a con-artist, and it’s not good for your Brand.. I wrote a post about this here > Creativity v Plagiarism.

Be unique. Be you. Be your own Brand

And please – Stop wasting your time on social media. Spend time where it really counts. An hour wasted on social media, is an hour wasted from building YOU.

Brand building doesn’t have to cost much money. If you have a great product or service, if you’re great at what you do, you’re half way there already.

If you’re not serious about what you do, or are out there to make a quick buck, feel free to waste your time and money on social media.

When building a Brand, only serious people need apply. Loyalty and Respect will follow you, if you treat customers / clients with the respect they deserve. Remember, they are deciding whether or not to give you money. If they refer people to you, you’re on your way to building your Brand.

As always, feel free to contact me if you like. There are plenty of ways to share my content to your friends on social media, if they’re interested. I’d appreciate you spending a few seconds clicking that share button.

Until next time, have fun!

 

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Want a FREE Website?

Do you operate a business in the Cafe / Restaurant / Hotel / Motel / Accommodation sector?

I own an unlimited licence for a template based booking system, and theme that can be totally customized for any business. Best part is, this system is 100% responsive, meaning that it’s optimized for multiple devices, tablets and PC. Being responsive also benefits ranking – Bonus!

The booking system provides up to date / live information so you can’t double-book a room or table (for example), and you can set up billing (room bookings etc), so your customers can pay in advance, when their bookings are made.

You like the FREE part, don’t you. Well, I’m in business too, so obviously there’s more to it.

You have to provide me with photos, and the information you want on the website. Considering the website is FREE, I’m not intending to spend a week building it, and generally speaking, an e-Commerce / booking system like this would normally take approximately 2 days / 12 hours per day, to build, costing approximately $2500-$3500. But due to the fact that it’s a template based theme, and all I need to do is spend approximately 8 hours building it, I can offer it for FREE. I’ll even optimize the site for you, and get it ranking really well in Google, the other search engines will follow Google.

Oh yeah, the catch? You must sign up to my Monitoring Service. That will cost you $199 per month, but you’ll have peace of mind knowing your website is fully functional and up to date – and secure. For those that genuinely care about their clients information, security is THE number 1 priority.

Also, you’ll benefit from only having to pay my discounted rate (if you need work done to your website) for clients who sign up to my Monitoring Service, saving you $66 per hour – it’ll still cost you $55 an hour, but that’s the price of experience (and demand). Most people, when introduced to their new website can manage changes to their website themselves, after logging into the WordPress dashboard. I’ll show you how to make small changes, for free.

You must agree to use my Monitoring Services for 2 years.

Still too much for you? Perhaps I should work for free, without reward? Do you?

Anyway, I’ve gone on enough. If you like FREE, this is for you. If you expect everything for FREE this is not for you, and how are you in business?

If you’re interested, contact me.

EDIT – 27th January

I should have posted this message a couple of days ago, sorry.

Thirteen people contacted my by 24th January, and although I only wanted to offer this to 10 customers, I will provide FREE websites to the 13 individuals that contacted me. Fair is fair.

Be sure to check back every now and then, I might run the offer again some time in the future, perhaps around a holiday period.

Ok, I’d better start work!

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How Does A Freelancer Find Work?

When you do this kind of work, which is so obviously web-related, and especially work from home, people often snicker behind your back about the ‘fact’ that you don’t leave home – so HOW on earth do you find the work that you ‘claim’ to do?

Interesting question. Kind of.

The first couple of years, after you decide to go down the freelancing / independent / self-employed route, it’s tough. Real tough.

Nobody has your back. You’re left out in the wilderness, with not many people wanting to pass on any work (for fear that you’re no good).

I guess that like everything in life, people have their own ways of finding ‘a way’ to succeed in their chosen path.

Personally, the way I succeeded was simple. I built my own websites and signed up as an affiliate to a lot of companies. Some websites I built were niche (adult), but they all did alright – they did what I wanted them to do, they made money.

Suddenly, I would get emails from people, asking if I could help build them a website, and THAT is how it started.

When I moved onto WordPress, and eventually eCommerce sites, I began to join forums, and I would purchase WordPress themes to test them out, see what they could do. If I came across an error, or even a ‘better’ way for something to be implemented, I’d reach out to the developer – free of charge.

Now, some developers reach out to me. But now, I charge. Not only do I ‘find’ work in this manner, but every now and then I login to a theme support page and look at problems people are having – you have to remember, a lot of people try and work out this whole WordPress thing themselves, until they can’t. Generally, I’ll help them – for free, but they know where to find me if they need more help. This is where my paid service begins.

Over the past decade, I’ve helped thousands of people in this way – and found repeat clients as a result, and they also refer people to me. They are happy to pay what I ask, because I helped and respected them early on, without charge. And, they know I can help them. Providing free support for work you’ve done is also an added bonus that people like. Mind you, it is built into the price, and my clients know that.

I know this post is short, but the experience gained over the years, and the work that’s gone into helping people build and maintain their websites, is massive. I definitely didn’t get to this point overnight.

People in general, I believe, just don’t understand the amount of work available using this platform – if you’re good. So far this month, I’ve completed (about) 120 hours of work, with no shortage of work to do. Actually, I didn’t want to do anything this month at all – November was a 200 hour month, and I need a break. I’ll stick it out though, you never know what’s around the corner.

If you’re interested in Website Design / Development, stay motivated. Read up, stay focused and even watch (and subscribe) to some experts, like Stefan Mischook on YouTube, see below.

Are you a WordPress Professional, looking for some extra work? If so, I could use some extra hands. Contact me using the link at the top of this page.

As always, if you have a question, contact me.

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