Tag Archive for: Be Your Own Brand

Have you ever considered becoming a Freelance WordPress Professional?

Maybe you’ve been thinking about a change of pace, wanting to work hours outside of ‘the norm’, with the intent of creating a better work/ life balance?

A few years ago, one could be forgiven for thinking that the likes of SquareSpace would be the end of WordPress, but like me, you’d be wrong.

There was a period, after a massive push on YouTube [ sponsoring creators ] to try and grow their market share, and one could argue it hasn’t worked how they hoped.

Depending upon a few factors, you can enter a certain niche [ within WordPress ] and if you’re good, and if you can build up your Brand Reputation, you can do extremely well – remember, your Brand, is YOU.

For some, working from home is a non-starter, they just cannot handle working from the same place they eat and sleep, or because of children running around etc. But, if you have an old shed, make it your space – convert it into your work office and ONLY enter it DURING your work hours. I mean, even cleaning – that’s work, so incorporate that into your work cycle. Don’t think to yourself that for every minute on the computer, is a paying minute. You need to stay ahead of updates, learn new things and generally stay on top of trends.

I’ve set myself a target of 25% of my working day into performing everything else that isn’t work, but work related. For example, 40 hours of a working week consist of 10 hours of non-billing work. Thirty hours at my hourly rate, isn’t bad, but the tax…..in a nutshell, set up a Trust. Make YOUR money work for you. I’m quite content only pulling $18K PA in a salary.

At my current pace, now, remembering that I really only wanted to come back as a ‘casual’, if I currently wanted to, I could be working 70 hours per week, the work is there. I’m turning away quite a lot of work, for several reasons, but mainly because I want a life. I’m at that age where balance is more important, and we don’t need anything.

Your Reputation Is Key To Your Brand

If you’re interested in becoming a Freelancer, do your research and be sure it’s what you really want. I have friends that own ‘bricks and mortar’ businesses where they employ people, have huge debt, but take home less than me. They have massive burdens and stress in their lives, whereby I don’t – and I earn more than them.

Options are there, it’s a matter of whether or not you prefer to be a slave and live week to week, or decide to make your own way, at your pace.

My biggest decision today, is whether I want pasta or grilled fish for lunch. What’s yours?

Your future is yours to make. Decide well.

Feel free to give this post a share or seven, it would be appreciated :)

Here at CrainWP, I specialize in WordPress Security, and WordPress Website Auditing.

Recently, I’ve been ‘auditing’ my life. I made a point 53 weeks ago today, to stop using social media and become more private.

Over the past week, I began deleting most of my websites, email addresses, iPhone apps, stored photographs and videos, I’ve marked furniture, clothing and tools for disposal, and basically anything else I no longer need, that I can throw away.

We all have things in our life we don’t need. They hold us back. They give us too much choice. They ruin our lives. We don’t need so much.

In most part, I originally began winding back from ‘showing’ too much, because I want a more private life. In doing this, I found that I have too much in my life that I don’t really need. It kind of begs the question, why did I bother in the first place? It’s a question that I simply cannot answer.

As part of my winding down / back, I disposed of my ABN and my .com.au domain names. I don’t want or really need them. I registered a few .com domains, this being one of them.

With regards to email addresses, I had more than a dozen and I’ve wound that down to 3 now. When building websites for people, I’ve always recommended they use a free email address and stick with it, because domain names come and go, and if you use an email address from your domain name, then end up not renewing it, you cannot be certain that someone else will not register the domain, and all your dirty little secrets and private information will be viewed by strangers. There’s a function in cPanel, that allows all unrouted emails to be discarded (it’s called a black hole).

My ‘personal website’ is now deleted, so there’s absolutely no pressure to add content, update it or worry about putting something up that I may later regret, for privacy reasons.

Don’t get me wrong, one of the best things you can do, is have a personal website – you can post what you like without worrying about being banned, or people posting stupid comments. As I’ve gotten older, I’ve decided that there’s no requirement for me to have a personal website, if you catch my drift.

I think I’ll keep this domain name, until such time that I want to also walk away from it as well. I’m pretty sure[?] I’ll have it for another 10 years, we’ll see.

Scrolling through my phone contacts and messages last night, I kept coming across names of people that haven’t actually called me in years. I have ‘bumped into’ these people whilst out and about, and they all say the same thing – ‘you haven’t called for ages’!!. Seeing it takes two to tango, I saw no point in having their number, so I deleted them. Wasn’t only friends though, family were included in the mass deletion.

When I look at everything, all I see is clutter, and I want to clear it.

We now live in a world where we must have something due to FOMO – Fear Of Missing Out. Trust me, you’re not missing out on anything.

In fact, Vicki and I sat down at Lake Alexandra Reserve in Mittagong the other week and had a coffee. Near us was a mother and her four children, and on the table was about $10 of hot chips. The mother pulled out her phone and began taking photos. I looked at Vicki and said ‘those were the days’, she grinned, then we started a conversation of when we were kids. I miss the ‘old days’.

Everybody needs to take a step back and go back to basics, so they can really enjoy what is important.

I’m probably just getting old, or it may very well be that I’ve now discovered what is most important in life, and I can tell you, it’s not ‘things’.

I’ll try to not put up much [ on this website ] that is not related to WordPress, but this is the only place I have now to voice my opinions, and let people know what I’m doing – well, those that are interested anyway.

Do you need A Life Audit? 

Perhaps your WordPress Website does, contact me.

A lot can be said about pandemics.

Some people lose their jobs, others excel. That’s just how it is.

I’ve been questioned, it seems, a million times, about why I charge so much – per hour.

Let’s get this out of the way – again.

For about 15 years now, I’ve specialised in WordPress. I’ve built up my Brand, with theme developers and customers over many years.

The reality is, I could have employed other developers and built a big business, but chose to protect my work and name by doing everything myself. It has worked – Brilliantly. The downside, is that my income is limited to what ‘I’ can do myself.

Just like any business, there is a supply and demand issue that needs to be addressed. I addressed it my way – by increasing my rate, so that ‘demand’ drops to a steady supply. Do my clients wish they’d pay less? Obviously, they would. But, they know they can go elsewhere and pay less, or they can continue paying what I charge, and know their website is in safe hands – because I work when people are sleeping, so their website has no ‘real’ downtime.

I cannot understand why people, after seeing how much I charge (I don’t hide it), they seem to have the time to contact me, complaining about what I charge!

Isn’t it a life goal to get paid what you believe you’re worth? I say it is. People say in their complaints, that they can go elsewhere and pay $25 per hour. Well, do it. Go….it’s simple right? Not so, apparently.

I do provide FREE advice and assistance in some forums, and will continue.

Cheap isn’t always value. Value isn’t always cheap

Some clients that had websites built have told me the timeframe and cost of their ‘old’ website – prior to coming to me, and I’ve almost fallen back off my chair. Some clients have spent $60 per hour for two developers to build them a website, that were billed for about 3 times as many hours as what it would have taken me to build. They paid more, for less.

At the end of the day, if you aren’t happy with my rate – $100 per hour, you are free to go elsewhere. Like I’ve said many times in my blogs, I can get a lot done in an hour – more than most.

I turn 50 this year. and am currently looking at my options, one of which I may decide to give this away, but I’m not sure just yet. I have reduced my hours to around 12 per week, and I am still turning away work.

Demand for my work is not in short supply and I may even increase my hourly rate, if I decide to continue past my 50th.

I am worth what I charge. You may not think so, and that is fine, you don’t have to. To me, I am value for money, and I’m not cheap.

This whole discussion makes me uncomfortable, and will be the last time I write about it. Simply, if you don’t want to pay what I charge, go elsewhere. I really can’t make that any clearer.